Brand re-design that built on Fromm’s existing reputation in the beauty industry for high quality, affordable products in the professional category. Re-established the brand’s overall look in the market to target beauty obsessed, trend setting stylists and aspiring young professionals. Developed a logo and cohesive brand essence across categories, stores and platforms.

Working within three territories: Engineered for Artists, Creative Spirit, and Style with Attitude. Packaging concepts and logo designs were created and reviewed with Fromm’s VP of Marketing and Brand Manager. Followed by development into the shears range, tiering and packaging forms.