Developed a market research presentation for the 2019 holiday season that highlighted key shopping trends, marketing campaigns, shopping experiences in-store and online, along with future trends and opportunities.
Included graphs showing predicted consumer spending.
Breaking down actual spending and theories about the data, while also highlighting top selling items.
Highlighting category trends that were seen across markets, before breaking into store specific success and areas of improvement.
Wrapping up with future trends and growth that could be capitalized in planning for the next year. Including upcoming events and openings that would have effects the winter holidays.
This presentation was used to help inform clients about holiday trends that were seen and recommendations for future planning.
DEVELOPED WHILE AT EQUATOR DESIGN