Developed a new 7-Eleven seasonal toolkit that was used for limited time offer products in 2019. Created a fun, cohesive look for Valentine’s Day that could easily be rolled out by suppliers with a short toolkit for a range of product types and SKUs. The toolkit consisted of graphics, images, colors, patterns and typography along with guides and rules of use.
TREND BOARDS FOR VALENTINE’S DAY 2019
Presented to the client before project kick-off to show up-and-coming trends that relate to Valentine’s Day.
Whimsical Bliss
A magical, fairytale style with pastel colors including lavender and mint. A mix of materials, finishes and textures.
Youthful, playful, light-hearted
Iconic Love
Traditional pinks and reds with metallic hints of gold. Over the top use of color and classic heart shapes.
Classic, overtly feminine
Lovin’ Everyone
Valentine’s Day is no longer only about romance, it’s about celebrating all of your loved ones: friends, family, pets, and co-workers.
Inclusive, modern, friendship
Client feedback from the trend boards:
“We would like to see a blend of ‘Whimsical Bliss’ & ‘Iconic Love’ – Metallics mixed with pastels. Love the pink on pink on pink. The layering of different shades of pinks, and even reds and purples.”
Moodboard, Toolkit, and Packaging
DEVELOPED WHILE AT EQUATOR DESIGN